By Bart Taylor, Principal, Legends Elite Solutions
Two different ways to structure coverage across a managed portfolio — and why the choice matters for both risk and revenue.
Property management companies generally structure insurance coverage across a portfolio one of two ways: a master policy that the ownership or management entity carries directly, or a tenant-placed model where each individual tenant is required to carry and maintain their own coverage as a condition of their lease.
A master policy puts the management company or owner in direct control of the coverage. It simplifies compliance — there's no need to chase down certificates of insurance from every tenant — but it also means the portfolio's risk sits more squarely on one policy, which affects how it's priced and underwritten.
Tenant-placed insurance shifts responsibility for coverage to each individual tenant. This can reduce the management company's direct exposure, but it creates an ongoing compliance burden: tracking certificates of insurance, following up on lapses, and confirming coverage actually meets lease requirements. Done manually, this is one of the more time-consuming parts of running a commercial or multifamily portfolio.
Neither approach is universally better — the right structure depends on the property type, tenant mix, and how much administrative work the management company wants to own directly. Multifamily and retail portfolios with high tenant turnover often lean toward tenant-placed requirements with active compliance tracking, while some owners prefer the simplicity and control of a master policy.
This decision also connects to a broader question worth asking: whether the way a portfolio's insurance is structured could be doing more for the management company than just transferring risk. Legends Elite Solutions works with property management companies on both models, and separately offers a partner program built to help management companies get more value out of the insurance relationships they already manage.
If your company is weighing how to structure coverage across a portfolio — or wants to understand how that decision could affect your bottom line — an advisor can walk through the tradeoffs for your specific properties.